Thanks to the wonderful Melissa (Melissa in Paris), I recently got the chance to go to a Paris Fashion Week Party for Fashion magazine Wheretoget. The party reminded me of just how much I love and enjoy the PFW scene (and no, not just because of the free Moët!) In the summer of 2015 I actually got the chance to go to a number of amazing shows thanks to a friend in-the-know who explained to me how to get invites. And here’s the good news – I’ve decided to share my insider knowledge with you in this post!
How to get invites to Fashion Week shows:
ONE: Go to the website “modeaparis.com” and check the dates for the upcoming shows. Paris has two fashion weeks per year, Spring Summer (Men’s Fashion and Ready to Wear) and Fall Winter (Haute Couture). The dates for this year are:
Men’s Fashion from Wednesday, June 21st to Sunday, June 25th, 2017
Haute Couture from Sunday, July 2nd to Thursday, July 6th, 2017
Ready to Wear from Tuesday, September 26th to Tuesday, October 3rd, 2017
TWO: At the moment it’s too early to apply for invites but if you click on Fashion shows and then Men’s Fashion, Haute Couture or Ready to Wear you can see last year’s schedule which looks something like this:
THREE: This schedule will help you to understand how to request invites when the schedules do become available (which will be around a month before). To request an invite hover over a show and you’ll see this appear:
FOUR: To send an email to the person in charge of invitations click on the envelope in the bottom right hand corner. In your email you should explain who you are, why you would be interested in seeing the show and include your contact details and social media accounts. If you have a big following on social media you should also mention this! I wrote this in my emails to give you an example:
I am currently a full-time writer and blogger based in Paris.
I write for my own blog as well as writing for several other publications about Paris including (list of examples).
I would love to attend your show this year.
Please let me know if it would be possible to send me an invite to:
(insert postal address)
Chloe Martin – Paris Blogger
It is really important to put your postal address as a lot of the fashion houses send invitations by post!
FIVE: Don’t worry if you don’t hear anything straight away, I received the majority of my invites just a week before! You’ll receive either email invitations or invites in the post, the after party invites usually come by email a few days before the actual event. The invites you receive will be ‘STANDING’ invitations (as everyone wants their fashion show to be full) but sometimes you can get a seat if people are absent. The shows are all over Paris in all different venues, last year I went to the Shangri-La Hotel for one and a Church for another! Varied to say the least!
The shows are a fantastic opportunity to see some beautiful clothes and incredible designers and trust me, you won’t regret giving this a try!
Just a tip: copy and paste the same email to send to different people, sending a mass email does not look good!